Posts

Oprah Winfrey - Collective Identity

Talk Show host Oprah Winfrey's powerful acceptance speech at the 2018 Golden Globes Awards (when she won a Lifetime Achievement Award) further raised awareness of the representation of women in the film and media industry. In wake of a torrent of accusations of years of harrassment and abuse, from Harvey Weinstein (film producer and co-founder of Miramax films) to Kevin Spacey (who was subsequently dropped from the Netflix series House of Cards), women attending the awards wore black to symbolise solidarity. Winfrey said that "a new day is on the horizon" "when nobody has to say 'Me Too' again" (referring to the social media campaign against sexual harrassment of women).
Post a Comment
Read more

Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013) Facts

How is Beauty and the Beast being marketed digitally? (look at snapchat, instagram, twitter, youtube, facebook, websites) Instagram:   Ariana Grande shares a duet in the film with John Legend covering Celine Dions original Beauty and the Beast song for the 1991 film On the 31st January 2017 which was the day the final trailer was released - Grande put up the final trailer promoting it to her 95.2 million followers Also posted a photo of her on a billboard in America promoting the film again  Features on the Beauty and the Beast Instagram  Emma Watson - Who plays Beauty in the film uploaded the films poster onto instagram which gained 1.5 million likes and 16.9k likes Twitter: @beourguest twitter account tweets regularly to keep fans and cast members up to date with the release of the film and trailers 12 following 133,800 followers promoted final trailer with links to websites to buy pre-sale tickets  had links to Disney / Beauty and Beast website Emma Wat
Post a Comment
Read more