Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013) Facts

How is Beauty and the Beast being marketed digitally? (look at snapchat, instagram, twitter, youtube, facebook, websites)


Instagram: 
  1.  Ariana Grande shares a duet in the film with John Legend covering Celine Dions original Beauty and the Beast song for the 1991 film
    • On the 31st January 2017 which was the day the final trailer was released - Grande put up the final trailer promoting it to her 95.2 million followers
    • Also posted a photo of her on a billboard in America promoting the film again 
    • Features on the Beauty and the Beast Instagram 
  2. Emma Watson - Who plays Beauty in the film
    • uploaded the films poster onto instagram which gained 1.5 million likes and 16.9k likes
Twitter:
  1. @beourguest twitter account
    • tweets regularly to keep fans and cast members up to date with the release of the film and trailers
    • 12 following
    • 133,800 followers
    • promoted final trailer with links to websites to buy pre-sale tickets 
    • had links to Disney / Beauty and Beast website
    • Emma Watson tweeted an image of her on the front cover of Vanity Fair which Beauty and the Beast then retweeted it
Snapchat: 
  1. Celebrities such as Phillip Scofiled, had been invited to a private screening of the movie which had been promoted on his snap chat 'story' for all his followers to see
Official Website: 
  1. The official website has links to prebook tickets at your local cinemas
    • the website sells official merchandise for the film including items with the characters face on

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