Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013) Facts
How is Beauty and the Beast being marketed digitally? (look at snapchat, instagram, twitter, youtube, facebook, websites) Instagram: Ariana Grande shares a duet in the film with John Legend covering Celine Dions original Beauty and the Beast song for the 1991 film On the 31st January 2017 which was the day the final trailer was released - Grande put up the final trailer promoting it to her 95.2 million followers Also posted a photo of her on a billboard in America promoting the film again Features on the Beauty and the Beast Instagram Emma Watson - Who plays Beauty in the film uploaded the films poster onto instagram which gained 1.5 million likes and 16.9k likes Twitter: @beourguest twitter account tweets regularly to keep fans and cast members up to date with the release of the film and trailers 12 following 133,800 followers promoted final trailer with links to websites to buy pre-sale tickets had links to Disney / Beauty and...